I’m such a dork. After I send out an email newsletter my favorite thing in the world is to sit there and check the metrics every 10 minutes. It’s inexplicable how much I love it. After I send one I just sit at the computer for the rest of the day like…
Apparently, Google+ isn’t actually a ghostown. Here’s how Google+ and Topshop used everything from microcameras to Hangout apps to create a new kind of fashion show—and mine customer behavior for data that will help shape the retail giant’s buying decisions this season.
THIS.IS.FANTASTIC. This is an inspiration and a case study for other fashion brands (hell, brands in general) on how they can use emerging trends and technology in their branding, marketing, business, and research efforts. Good show!
When it comes to creating your online marketing strategies, what are you doing? Are you still using email, or have you moved away from that completely to focus on new modes of online marketing? A lot of companies are opting out of email marketing under the misconception that email is dead. Are you following suit? If so, you need to fold and start over, and bring email back into your poker hand.